Sorry mates, I have been busy to update lately, but who cares?! I am back!!
I would like to share something interesting today. As one of the most popular email services in the world, Gmail's recent inbox changes have some pundits questioning whether email marketing's best days are behind it. Wondering how many of you are the user of Gmail?
In a matter of weeks, three small tabs - Primary, Social, and Promotion - have become giant question marks looming over every email marketer's head. But is the alarm justified? Or could Gmail's new inbox provide new opportunities to bring more powerful email experiences to consumers?
Gmail automatically categorizes each user's email into three tabs:
The Primary tab is the general inbox and the familiar main display whenever a user logs onto his or her account.
The Social tab includes all social media updates and correspondences.
The Promotions tab aggregates all opt-in email marketing offers as well as promotional display ads that resemble emails from Google itself.
Email marketers have valid reasons to be concerned as when users open a marketing email, they are doing it with purpose, and possibly, a higher level of buying intent. And therein lies the opportunity.
The emphasis on timeliness in email marketing is not new, but the technology to swap out content at the moment of each recipient's open it. With agile email marketing technology, content within emails can be dynamically changed based on when, where, and how recipients open and interact with messages. Building relevant communications becomes easier for the marketer and results in deeper engagement with the consumer.
In my opinion, the only people I know who still check their email through an online inbox are 60 and 75 respectively. Younger friends get their emails through a mail client, as I do. And most of us see our email on our smartphones or tablets. So, unless Google sorting will affect how my Gmail winds up in my MacMail inbox, I doubt I will even notice it. I have not gone to Gmail online about once or twice so far this year. Frankly, I don't like to as I find their login somewhat cumbersome. If Google really wants people to use Gmail that way, they will fix the login. Since they haven't, I suspect they know most people don't go there.
Hence, let's share your thoughts with us! Till then, Byeeeeee!
