Thursday, 24 October 2013
A man, a woman, and a condom...But definitely not what you think!
How do you fight against Aids in Kenya, one of the worst-hit countries?
A very creative South African Ad for condom brand Trust!
Do you think is this a good way to advertise HIV prevention campaign? Leave a comment!
Tuesday, 22 October 2013
To promote the remake of Carries, Sony Pictures has released an amazing Telekinetic coffee shop surprise video and is went viral in one day!
This video has been so successful that it has racked up over 13.5 millions views on Youtube in less than one day
Hits 43 millions of views in less than 15 days!
Now that's something different for the promotion of the movie
Although a prank is perhaps not the right concept for a horror movie, it immediately has my attention!
What about you? Do you think it is a good way to promote the movie? Leave a comment and share with us.
Till then, byeeee
Monday, 21 October 2013
Tesco and Homeplus have created the ultimate shopping experience for their South Korean customers by letting them buy products using QR Codes. The groceries are delivered the same evening!
Homeplus boosted its sales to over $ 30,000 a week per billboard only on QR Code sales.
Wondering if this works in Melbourne =)
Leave a comment about supermarkets in Australia especially Coles, Woolworth, or Aldi should implement this marketing strategy to boost up their sales without increasing the number of stores.
(Tesco PLC, Design Boom, Cannes Lions)
Monday, 14 October 2013
Hey guys, something to share with all the E-Marketing students today. An interesting infographic which summarised twenty-five industry thought leaders who offered their predictions for the future of marketing. Their prediction for cross-channel marketing, email marketing, mobile marketing, social media, marketing automation, and new and emerging trends in this infographic. Download the whitepaper for the full story!
Tuesday, 1 October 2013
Who would have thought that a largely unknown and forgotten World War II relic would become popular in the 21st century? "Keep Calm and Carry On" was a slogan used in a propaganda poster produced by the British government in 1939 at the beginning of World War II in the hope it could be used to raise the morale of the British public.
Today. one of the more recent phrases that has been coined for marketing use is the Keep Calm and Carry On poster from WW2.
This poster has been adapted into pretty much every way possible providing marketing material and branding collateral for businesses. There has also been a large number of posters created for brand awareness and images.
Below are some examples of the Keep Calm and Carry On poster used for marketing purposes.
However, there are also heaps of interesting Keep Calm Memes around!
It’s crazy to see so many derivative products (from deck chairs to iPhone cases) now available for purchase!
Well, If you guys are interested to know more about the story behind Keep Calm and Carry On, please do spend 3 minutes to finish the video below! You will be amazed =)
Are you familiar with this Keep Calm? Any interesting phrase you would like to share with us? Just leave a comment below =)
Till then, byeee
oh waits.... how about this for all the E-Marketing students?