Tesco and Homeplus have created the ultimate shopping experience for their South Korean customers by letting them buy products using QR Codes. The groceries are delivered the same evening!
Homeplus boosted its sales to over $ 30,000 a week per billboard only on QR Code sales.
Wondering if this works in Melbourne =)
Leave a comment about supermarkets in Australia especially Coles, Woolworth, or Aldi should implement this marketing strategy to boost up their sales without increasing the number of stores.
Cheers =)
(Tesco PLC, Design Boom, Cannes Lions)
Well explanation about Australian stores
ReplyDeleteHey Y. Glad that you enjoy reading it. Hope you learn something through this post
Deleteinteresting concept. I am just thinking because Australians like fresh food etc, how effective will this method of grocery shopping be received? I would think they will like the idea of being able to choose their fruits and vegetables for the freshest physically. That said, this code system may be useful for the country where these supermarkets may not be accessible. Otherwise I was thinking this may be a cost efficient way for these supermarkets to reach the country and rural.
ReplyDeleteHey Ong, you got your points especially for those developing countries. But for my point of view, this concept might be useful for those for non-perishable foods such as canned foods, long life milk, etc.
DeleteAgree with what R.Ong said. People would like to choose their fruits, vegetables, and meats to make sure it's fresh (at least they think it's fresh). However, other groceries that do not expire in a week may not be a problem. Nonetheless, this qr code system may be really convenient for the customer, all they need to do is to scan the qr code of the item they want, pay online, and wait for it to deliver to their home.
ReplyDeleteHey Ray, thanks for sharing your views. But for my point of views, this concept might be useful for people who are only looking for perishable foods. On the side notes, they should guarantee that their foods are fresh and able to last for at least a week in order to build the relationship with their customers.
DeleteFirst of all, very good concept for integrating technology in our daily life.
ReplyDeleteHowever, I wonder how this works with fresh vegetables or foods with expiry dates. Expiry date is one thing. How do you pick your lovely thick steak ribs instead of low fat / fat-free steak? What if you prefer green apple over ripe apple?
Also, why all the fuss about QR code shopping when you can do the same with your mobile browser. When new good comes in, you will need to update and replace all your billboards over the metro stations.
Since year 2012, QR poisoning has been one of the best, or easiest way to exploit your mobile browser by leading you to malicious websites when you scan your phone on the code. A simple cellphone tape that tampers the QR code can bring you different results such as installing a backdoor trojan in your mobile devices without leaving a trace to the user.
Unless these exacerbate challenges can be solved, else I would say, adios QR code.
Hey Joshua, there are pros and cons in this concept.
Delete1. If the company able to ensure that their products able to last for at least a week, then it might get the attention from shoppers. It is mostly depend on the relationship between the company and consumers.
2. But I strong agree with what you had mentioned. It might increase the cost of updating the billboards every month.
3. This might be a serious issue for the company to consider about, by passing it without leaving a trace might be one of the biggest hole on this concept.
Thanks for sharing your views. Much appreciated
I love the idea of how Tesco is working for South Korea. Their concepts are unique and great for busy working individual and like what the video has stated, "Spending their waiting time as a shopping time". Hmm.. but I think it is harder for Melbourne. Firstly, the train stations do not have any glass like panel doors like the South Korea subway. So that is pretty hard for them to organize a row of billboard lining up on the train stop. They can probably integrate it on those stand alone advertising board. Furthermore, it might be too cramp for so many people to look at it and shop.
ReplyDeleteHey Mike, I never thought of that as Melbourne's train system is unlike that of South Korea's underground subway system. It will be great for Melbourners if Metro implement this technology especially for those who are using the public transport everyday. However, they need to find solutions for the billboard.
DeleteEg: Inside the train.
DeleteLike the NewYork Subway
http://www.dailymail.co.uk/news/article-2391224/Premier-League-ads-cover-New-York-Subway-trains-NBC-spends-161m-broadcast-rights.html
Good concept and a new shopping experience for the customer. It may be convenient for the customer to purchase their grocery, but the main issue is when is the food's expiry date, will the grocery get delivered to their home fresh? Overall, shopper would definitely happy and excited with this concept.
ReplyDeleteHello Alex Tan, I strong agree with your suggestion, but for my point of view, it might be useful especially for those who are only looking for perishable goods.
DeleteHi Kelvin! This idea is so cool! I wish they have it here for really busy or maybe i would say lazy people like me! I believe that this concept could be quite successful here, maybe even without a billboard-kind of system, where u could browse for items u need via your smartphone/ smartphone app :) Very interesting read indeed!
ReplyDeleteYeah, it will be even better if they able to have ads inside the train, then it will be even easier and convenience for us to shop.
Deletei honestly think, rather than focusing on super advanced tech like QR code, tesco could focus more on monitoring their management capabilities, there has been some issues going around about tesco cleanliness, some rats and bugs have been found living inside on of the shelves. Their reputation has been going down in the last couple of months, i think they should create a new campaign instead focusing on customer service
ReplyDeleteI heard of this issue before, but maybe they would like to rebuild their reputation though advance technology? but I strongly agree with you as food safety at the supermarket is important to more grocery buyers than convenience way of purchasing, proximity to home, good value, trading hours or the quality and range of fresh fruits and vegetables.
DeleteHey great post! *THUMBS UP*
ReplyDeleteKeep it up!
Thanks mate! Have a great day ahead =)
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