To promote the remake of Carries, Sony Pictures has released an amazing Telekinetic coffee shop surprise video and is went viral in one day!
This video has been so successful that it has racked up over 13.5 millions views on Youtube in less than one day
AND
Hits 43 millions of views in less than 15 days!
Now that's something different for the promotion of the movie
Although a prank is perhaps not the right concept for a horror movie, it immediately has my attention!
What about you? Do you think it is a good way to promote the movie? Leave a comment and share with us.
Till then, byeeee
Regardless if it is a prank or not, as long as there is no law or rule broken (like copyright infringement etc) then there is no problem with what marketers want to do in my opinion. I guess any news is good news these days.It made me wonder what an amazing tool social media is! To be honest, without facebook, i wouldnt have come across this video because i am not one who goes to youtube to source for videos personally but kudos to those who made it and shared it. And if u ask me, i still wouldnt want it cause i cant watch horror! haha.
ReplyDeleteHahaha, I would not think of this post without social media. Credit to whoever that share it on my Facebook. It is interesting to see how much efforts they put into this video in order to promote the movie.
DeleteIt is a good idea, as it's proven, the video manage to get 13.5 millions views on YouTube in less than one day proof will definitely to get people attention.
ReplyDeleteYeah, it is interesting to see how people promoting their movie through the power of social media. I mean yeah they put heaps of efforts into this video but without social media, i don't think it is possible to reach 13.5 millions views in one day.
DeleteThe awkward moment when these ads/pranks do better than the movie.
ReplyDeleteTBH, I'm not really sure that if this turns out to be a good modus for advertising their upcoming movie. If you read through the comments on the youtube video, you can actually see that most of the viewers, says >90% of them, do not actually care what CARRIE is. Some of them even commented that this prank could make a better movie than the telekinetic terror movie. This could divert the viewers' attention from their point of convergence.
Nevertheless, good efforts on the advertisement.
I agreed with that, for my point of view, the main objective for the marketers is to reach subconscious mind of consumers. Although some of them do not actually care what Carrie is, subconsciously they might make the decision to watch this movie in the cinema.
DeleteIf i were in the coffeshop that'd be pretty scary huh? :p it is a great idea though putting the telekinesis idea to life! Definitely a different way of advertising! But might not remind customers about the movie
ReplyDeleteObviously it's gonna be scary! Especially when the tables moved themselves. I think they are targeting people who are sharing this video rather than those customers in the cafe.
DeleteHi Kelvin! The video really went viral, i watched it and thought it was for real , but it turned out to be a prank and it was for a movie! Kinda looking forward to maybe watch the film!
ReplyDeleteYeah! quite a number of friends shared this video on my wall. Well, awesome way to promote the movie=)
DeleteHey great post! *THUMBS UP*
ReplyDeleteKeep it up!
hey! Glad that you enjoy reading it
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