Who would have thought that a largely unknown and forgotten World War II relic would become popular in the 21st century? "Keep Calm and Carry On" was a slogan used in a propaganda poster produced by the British government in 1939 at the beginning of World War II in the hope it could be used to raise the morale of the British public.
Today. one of the more recent phrases that has been coined for marketing use is the Keep Calm and Carry On poster from WW2.
This poster has been adapted into pretty much every way possible providing marketing material and branding collateral for businesses. There has also been a large number of posters created for brand awareness and images.
Below are some examples of the Keep Calm and Carry On poster used for marketing purposes.
However, there are also heaps of interesting Keep Calm Memes around!
It’s crazy to see so many derivative products (from deck chairs to iPhone cases) now available for purchase!
Well, If you guys are interested to know more about the story behind Keep Calm and Carry On, please do spend 3 minutes to finish the video below! You will be amazed =)
Are you familiar with this Keep Calm? Any interesting phrase you would like to share with us? Just leave a comment below =)
Till then, byeee
oh waits.... how about this for all the E-Marketing students?
Cheersss
What a fantastic back story, I never knew about that :) I really like the original slogan - it's something positive to look at when you're feeling overwhelmed or you just want everything to stop. It's almost saying (without saying it) to relax and keep moving forward one bit at a time. Thanks for sharing :)
ReplyDeleteYou're welcome npappleton! glad that you enjoy reading it =)
DeleteHi Kelvin! Great post u have here! One of the "Keep Calm"s ive seen lately was "Keep Calm and Drink Chocolate" on a shop front :)
ReplyDeleteThanks Dan, hahaha this is interesting!
DeleteIt is one of the ways to advertise your shop
Hey Kel! Keep Calm and Carry On was one of my favourite quote. It is interesting to know the story behind Keep Calm = )
ReplyDeleteHahaha! hope you learn something through the story behind Keep Calm !!
DeleteKeep calm and eat on, that is my favourite. But i think as marketers in marketing it is most important to keep calm and have faith. Essentially we need to believe in the product we are marketing and believe people will believe in it too.
ReplyDeleteExactly! They need to have faith with their products in order to advertise that product! So, keep calm and have faith for all the marketers! Cheers =)
DeleteHey great post! *THUMBS UP*
ReplyDeleteKeep it up!
Thanks mate! Have a great day ahead =)
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